The AEG summit was organized in the spring of 2003 for 550 merchants of electrical and household appliances from all over Germany to mark the 2002 sales competition. In addition to honouring their work, the event focused on the presentation of the new corporate design and the new company slogan for the well-known AEG brand.
The design development of AEG appliances during the last century was presented at different venues throughout the village. The resulting theme ?turn of the century and the golden twenties? became the central motif for the whole event. The occasion was marked with flags, banners and ice sculptures throughout the village.
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