What’s up on Brand’s roads?
That’s what many day tourists or holiday guests might have asked themselves between July 6 and 17, when dozens of fully-motivated cyclists passed their way day by day on the roads of Brand and Buerserberg. And what on earth is this? A new name for the village! And didn’t that road have a different name before? The locals realised quite quickly: rent a village by xnet® is back in the village. What they didn’t know – a product launch was just taking place!
Our customer, one of the world’s leading manufacturers of high-end bicycles and accessories had invited in total 350 employees, sales reps and dealers for the annual Product Launch und Sales Meeting – this time to the biker’s paradise Brand.
Tennis hall becomes showroom for a product launch!
What had been a common tennis hall just a short time ago was transformed into a stylish showroom in no time by a trade fair constructor. Racing bikes, mountain, downhill and e-bikes of the new 2018 collection were presented here. The conference itself, the workshops and the sales meetings took place in the community centre, the so-called “Walserensemble” consisting of the Old School and the Walser House as well as in the showroom.
Test tracks and bike park were extremely well received
Curiosity was high to see the new models. To sell bicycles on the market in the appropriate way you need to develop a feel for the product. Of course there was sufficient time and opportunity to do that. Be it on the old alpine road with a racing bike, at the bike park Buerserberg with a downhill or mountain bike or on steep serpentine roads with an e-bike – all participants got a kick out of it. Especially the bike park in Buerserberg (www.bikepark-brandnertal.at) was very popular.
We would like to take this occasion to thank for the excellent cooperation and are quite sure to meet some of the bikers again back in Brand!
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